Lesson 3 of 3•Write Business Proposal0 of 3 complete (0%)
Pricing & Value Proposition
7 min
What you will learn
- Frame pricing in terms of value and ROI rather than cost
- Present pricing options that guide the client toward preferred selection
- Anticipate and preempt pricing objections in the proposal
- Use AI to build ROI models and value frameworks
# Pricing & Value Proposition
How you present pricing determines whether the client sees cost or investment. The framing matters as much as the number.
Value-First Pricing
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What you'll learn:
- Frame pricing in terms of value and ROI rather than cost
- Present pricing options that guide the client toward preferred selection
- Anticipate and preempt pricing objections in the proposal