Lesson 2 of 3•Write Business Proposal0 of 3 complete (0%)
Competitive Differentiation
7 min
What you will learn
- Identify and articulate competitive differentiators clearly
- Position against competitors without negative selling
- Use proof points (case studies, metrics, testimonials) as evidence
- Generate differentiation narratives from competitive intelligence
# Competitive Differentiation
Every proposal competes — if not against other vendors, then against the status quo (doing nothing). Your proposal must answer: why you, why now?
The Differentiation Prompt
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What you'll learn:
- Identify and articulate competitive differentiators clearly
- Position against competitors without negative selling
- Use proof points (case studies, metrics, testimonials) as evidence