Event Fundraising & Major Gift Support

# Event Fundraising & Major Gift Support

Major gifts and signature events are where nonprofit fundraising hits its highest potential — and where professional-quality materials matter most.

Case Statement Development

Create a case for support document for a capital campaign:

Organization: [Community health center]
Campaign: Facility expansion — new building for expanded services
Goal: $8M over 3 years
Current status: $3.2M in lead gifts secured

Case statement structure:
1. THE VISION (1 page)
   - What the expanded facility will enable
   - Community impact in tangible terms
   - Why now (demand data, facility constraints, opportunity)

2. THE NEED (1 page)
   - Current service data (patients served, wait times, turn-aways)
   - Community health data driving demand
   - Gap between current capacity and need
   - What happens if we do NOT expand (cost of inaction)

3. THE PLAN (1-2 pages)
   - Facility details (square footage, services, capacity increase)
   - Timeline from groundbreaking to opening
   - Operating model for expanded services
   - Sustainability plan (how operating costs are covered)