Lesson 2 of 3•Write Objection Responses0 of 3 complete (0%)
The LAER Framework
8 min
What you will learn
- Apply the LAER (Listen-Acknowledge-Explore-Respond) framework to objections
- Practice empathetic acknowledgment that builds trust
- Use exploratory questions to uncover root concerns
- Generate LAER-structured responses for common objections using AI
# The LAER Framework
Most salespeople hear an objection and immediately counter-argue. LAER slows down the response to build trust first.
The Four Steps
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What you'll learn:
- Apply the LAER (Listen-Acknowledge-Explore-Respond) framework to objections
- Practice empathetic acknowledgment that builds trust
- Use exploratory questions to uncover root concerns