Advanced: Multi-Channel Outreach Sequences
7 min
What you will learn
- Design multi-touch outreach sequences across email, LinkedIn, and phone
- Use AI to create follow-up messages that add new value at each touchpoint
- Apply A/B testing frameworks to optimize outreach performance with AI
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Knowledge check
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Key takeaway
One email rarely wins a deal. The best outreach sequences use multiple channels, add new value at every touch, and have a planned cadence. AI lets you design and write entire sequences — 5-7 touches across email and LinkedIn — in the time it used to take to write one message.
Practice Exercise
Hands-on practice — do this now to lock in what you learned
Open an AI assistant and try this:
Design a 5-touch outreach sequence for a real prospect using the full sequence design prompt. Then review each touch and ask yourself: does this message add new value, or is it just a reminder that I exist? Revise any touch that does not pass the value test.
+10 XP when completed