Lesson 3 of 3•AI for Story Development & Pitching0 of 3 complete (0%)
15 min read
Crafting Pitches That Get Greenlit
What you'll learn
- 1Use AI to tailor pitches for specific publications and editors
- 2Build pitch documents that anticipate and address editor objections
- 3Create a reusable AI-assisted pitch workflow
# Crafting Pitches That Get Greenlit
Most story pitches fail not because the idea is bad, but because the pitch does not answer the questions editors are actually asking. Understanding the editor's decision framework — and using AI to align your pitch with it — can dramatically improve your success rate.
The Editor's Decision Framework
When an editor reads a pitch, they are subconsciously evaluating five things:
- 1.Audience Fit: Does this serve our readers/viewers?
- 2.Timeliness: Why does this need to run now (or soon)?
- 3.Differentiation: What makes our version different from what is already out there?
- 4.Feasibility: Can this reporter actually deliver this story?
- 5.Resource Justification: Is the investment of time and money worth the expected impact?
Use AI to stress-test your pitch against all five:
I am pitching the following story to [PUBLICATION/OUTLET]:
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What you'll learn:
- Use AI to tailor pitches for specific publications and editors
- Build pitch documents that anticipate and address editor objections
- Create a reusable AI-assisted pitch workflow