Write follow-up emails that add value, maintain momentum, and turn silence into responses.
Before
Demo with VP of Sales a week ago — she liked forecasting but wanted to check with CTO. We just shipped the Salesforce integration she asked about.
After
Subject: Quick update — Salesforce integration is live Hi Sarah, Great news — the Salesforce integration you asked about during our demo is now live. Your team could pull forecasting data directly from your existing Salesforce pipeline with zero manual entry. I know you mentioned discussing with your CTO. Happy to do a quick 15-minute technical walkthrough with both of you — I can show exactly how it fits into your current stack. Would Thursday or Friday afternoon work? Best, [Your Name] P.S. I put together a 2-minute video showing the Salesforce sync in action — happy to send it over if that's helpful before we meet.
Tip
Always add value in a follow-up — share new information, a resource, or an insight. Never just say 'checking in.'
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